The Hibiscus flower is a special plant that connects so many different African cultures with its essence whether in tea or juice form, and has been an integral part of those cultures for so long. The drink of the Hibiscus (roselle) flower has many names across different cultures, and perhaps different variations, but they all come together in appreciation of its medicinal and spiritual benefits.

The drink is consumed during celebrations and gatherings that bring families and friends together. It’s refreshing and delicious which makes it appealing to so many different people. The flower has many symbolic meanings, from femininity and love to beauty and joy. It’s also known for its many health benefits.

Through The Hibiscus Society, we aim to bring together unique talents of African women creatives to help new businesses and brands craft their digital presence.