Since 2011, Rasha has been working to bring rich narratives to digital and social media audiences across different interests. Having worked in start-ups, digital media agencies, and in-house at a big international brand, she possesses a diverse set of skills that can help others launch and cultivate their social media presence. Over the last eight years, she has focused on launching and organically growing different social media channels and communities for Netflix in the Middle East and Africa.

Originally from Sudan, Rasha grew up in Saudi Arabia and has worked across the Middle East and Africa regions. Based in Amsterdam since 2015, she has a unique multicultural point of view on the social media landscape. Rasha is currently focused on helping new and small businesses grow their social media presence.